 Artwork by Cece DuBois |
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Business
Strategies & Solutions for Independent Booksellers
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2008 Programs - NEW!!! Opening A Bookstore: The Business Essentials (2-day, 3-day or 5-day course options) Prospective Booksellers School at BookExpo America (Los Angeles Convention Center) Opening a Bookstore: The Business Essentials We have listened to the needs of our clients and will now be offering our Business Essentials training workshop with three options: Session 1 - Retail Bookselling:
Creating Foundations for Success - Days 1 & 2 -
Session 2 - Ready, Set, Open for Business! :
Planning & Store Set-up - Days 3 thru 5 -
Complete Workshop - Includes all 5 days! Get an entire work week full of training, hands-on instruction and interaction with professional bookstore trainers that will help you see exactly what owning a bookstore entails. When you emerge from this workshop, you'll have a better idea of the steps you'll need to take before and after opening your bookstore to achieve an effective and prosperous business venture. Class sizes are small (up to 20 stores) so you receive individual time in addition to time in class. All workshop registrations include a free copy of the "Opening a Bookstore" guide, which is shipped to you upon receiving your registration. Serious about attending?
Who should attend:
What you'll learn:
agenda ... Session 1 ($595) - Sunday, September 7th — 5:30 pm - Welcome Reception - The Hampton Inn &
Suites, Downtown Fernandina Beach
~ Lunch & Dinner Included ~ Tuesday, September 9th — 8:30 am to 3 pm Community Dynamics — How to Assess the Strength of Your Market
~ Lunch included, dinner on your own ~ Session 2 ($995) - Tuesday, September 9th — 6 pm - American Booksellers Association Reception
Wednesday, September 10th — 8:30 am to 5:30 pm
~ Lunch Include & Dinner On Your Own ~ Thursday, September 11th — 8:30 am to 5:30 pm
~ Lunch Include & Dinner On Your Own ~ Friday, September 12th — 8:30 am to 5:00 pm
~ Celebration Luncheon Included ~ What is Open Space?
Meet the Training Team Please note: While we do involve industry contacts for their expertise, we do not receive any funds from them should you decide to use their products or services. We believe that vendors are a critical aspect of a store's success network and invite them to share their insights with an objective perspective. Donna Paz Kaufman founded Paz & Associates in 1992 with the mission of helping booksellers build skills and insights so that they may lead healthy, life-driven, profitable businesses. Donna has managed one of the country’s leading independent bookstore cafes, is a certified trainer in customer service and leadership, and holds a business degree. She now leads the education program for prospective booksellers for the American Booksellers Association and is a trainer with the Canadian Booksellers Association and the National Association of College Stores and has been a guest trainer at the London Book Fair, the Book Industry Association of Jamaica, and the Australian Booksellers Association. Mark Kaufman applies his background in human resources, counseling, marketing communications, and organization transformation to his work with clients. With an eye for detail and a commitment to excellence, Mark has become one of the industry’s experts on publisher co-op and has worked with our clients to enhance their marketing efforts. A trained facilitator, Mark also coaches leaders on fostering teamwork and improving individual performance. Gerry DeWulf is owner of Gerald M. DeWulf & Associates, Ltd., commercial real estate specialists and professional lease negotiators. With expertise in today’s marketplace which is dominated by national corporate chains, Gerry knows the strategies that will work for independent retailers. Bring copies of your lease and questions, Gerry thrives on looking for ways to get favorable terms! Steve Van Zoeren is co-owner of Anthology Inc., a leading supplier of bookstore computerized management systems. Steve explains the capabilities of systems used in the book industry and demystifies how an independent bookstore can use inventory, POS, Internet, and marketing software to its advantage. Ann Christopherson represents BookLog, another leading supplier of bookstore computerized management systems. Ann will demonstrate some of the most critical aspects of a computer system for managing a successful and efficient bookstore. Len Vlahos is the Director of Education for the American Booksellers Association (ABA). He'll talk about member benefits, the Book Sense campaign ... including booksense.com, and how independents have pooled their efforts to create a presence that is larger than any single corporate bookstore chain. Local booksellers will provide a tour of their stores and share insights on what it takes to be successful. Area bookstores and retail shops make this a worthy location for the workshop. You'll see plenty of examples of "spirit" and "uniqueness" -- all tangible competitive advantages over the sameness of national chains. Other Guest Speakers:
Tuition: $1395, $1,200 for additional trainees from the same store. If you've already purchased a copy of Opening a Bookstore: The Essential Planning Guide, $89.95 will be deducted from your tuition. Register with a $500 deposit. We'll invoice you for the balance which is due 15 days prior to the workshop. Please note that a 10% cancellation fee applies 30 days prior to the start of training. Trainees are responsible for their own transportation and lodging. Lunches are included in the tuition as well as one dinner as a group. Breakfast is included at our host hotel. For more information on workshop logistics, click here. Click here for workshop travel details. Contact us for a packet of materials for prospective booksellers.
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