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How can you keep in touch with current customers, find new ones -- and use publisher co-op to fund a store newsletter? Independent booksellers throughout the country look to us to function as their marketing department to develop newsletter content, customize a design, and mail newsletters to customers -- and create the co-op claim forms.
Today, there are thousands of dollars of publisher co-op -- available regardless of the size of your store or your annual sales -- that will cover at least four newsletter issues per year.
You can promote great new books (chosen specifically for quality independent bookstores), let customers know about your upcoming events and staff recommendations, and let us do the leg-work with The Reader's Edge Customer Newsletter Marketing Program.
Click here for a sample newsletter (4 of 12 pages are personalized)
Click here for the newsletter schedule
"You have certainly given us the recipe for lifting the
enormous burden of identifying and collecting co-op
and ensuring that our customers are receiving a personal newsletter
with delicious 'reads' ... Thank you for this brilliant concept."
Julie Norcross
McLean & Eakin, Booksellers
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