How can you keep in touch with current customers, find new ones -- and use publisher co-op to fund a store newsletter? Independent booksellers throughout the country look to us to function as their marketing department to develop newsletter content, customize a design, and mail newsletters to customers -- and create the co-op claim forms.
Today, there are thousands of dollars of publisher co-op -- available regardless of the size of your store or your annual sales -- that will fund your newsletter marketing.
You can promote great new books (chosen specifically for quality independent bookstores), let customers know about your upcoming events and staff recommendations, and let us do the leg-work with
The Reader's Edge Customer Newsletter Marketing Program.
Choose among three options:
1)
Full 12-page customized newsletter
Click here for a sample 12-page newsletter (4 of 12 pages are personalized)
2)
Mini 4-page personalized newsletter you can print locally
Click here for a sample 4-page newsletter(2 of 4 pages are personalized)
3)
Do-it-Yourself newsletter where you receive promotional blurbs for local design and printing
Click here for the current newsletter schedule
NEW -- Co-op Manager Pro, software developed by Paz & Associates and Booklog to simplify identifying, claiming and tracking co-op. For details, contact Ann Christophersen at Booklog, 800-977-8212 x247 or
ann@booklog.com